4 -— Friday, May 15, 1998 — North Snore News Good music plays From page \ Bur Rodgers believes the sermula for regulation is a bit of a lame horse since it both helps and harts Canadian acts. “It helps ara cerzain level, when you're starting out, but once vou gei past thar it hurts you,” he said. A good example of how it can hinder an established Canadian act is the case of Bryan Adams. His 1992 album Waking Up The Neighbours was deemed noa-Canadian by the CRTC since some of the songs were so-written by British = producer. © Adams embarked on a bitter battle with the CRTC, demanding that it should stop telling artists what they can and can’t do. Sall, withowt a Canadian content rule Rodgers believes the percentage of Canadian music played would “be around nwo or three percent.” David Marsden is the man who mate Toronto’s CFNY the biggest success story in Canadian radio in che 1980s, and who launched Vancouver’s COAST radio in the early 1990s. He believes that increased Canadian content will help Canadian acts get their music heard. But Marsden chinks the increase to 35% misses the the radio industry's sageing fortunes, “My areument has always been thar it’s radie that creates sales, it’s radio that makes hits” he said. Marsden con- tends that toe many stations have become followers and not teaders when it comes to creat ing a bug about a musical act. ROCK 161) disc juckev Jake Edwards knows first-hand bow difficult it is to progrant a popular show while still main- taining a high percentage of homegrown talent. “Pye always believed com pention should be compen: tion.” the Lynn Valley resident said. He thinks thar increased Canadian content: will pur some “pretty mediocre” on the airwaves. He said his station's tormat —~ a mix of classic rock and new rock — wan't be as affect ed as other szations by the new regulation. “We've got some great prainte acts like The Warchmen and Wide Mooth Mason, so we're more than happy to give them a lot of air ume," "he said. “Rut can you imagine an Oldies station or a pure Classic Rock station having to play even more Canadian stuf?” Can you say Gui Lombardo and Goddo? Considering Canada’s small population and close sutt American market, the Canadian music market is holding it. own, according to Edwards. As to the Cs role, he remains skeptical vA aecent star shows thar 12% of the music leaving Canadian record stores ts Canadian made.” he said. Does this neve increase by the CRC mean thar more Canadian music sill be sold as 3 percentage of the teral? “To odemt think 60.7) sad Edwards. “Good music is geod munis. Period.” The Ovids’ Northey, who made his chops with the Roxy house band The Dewa Patrol, counters that the Canadian content cule doesi’s mean a homegrown act automatically gets on the cisarts. “It means you will get oa chance io be heard by the gatekeepers,” he said. “1 hope we can all rise to the stature of the Spice Girly one NORTH Vancouver country singer Bobbi Smith has a radio hit. Bong Canadian had hithe te do wath it, In fight of the CRTC's call for increased Canadian content on pa vate radio sirwaves, much ado Fas been made abour “legislating art ~ “Breeds medincsn,” mumbled some. “Progects culture” counter vd other, Bur t2-vear-old Smith, a stu. vent at Westover Elementary in Lenn Valley, got her radio air play the old fashioned way: she camed tt. Her song Siveenvaicr, watten ana produced by Crosstown Sridio owner Al Rodger. i cur rently one of the most requcsted song. ort Vancouver country radio. station JR Councry. The ealy reason itis not on tne charts is because the song is not packaged tor sate. Yer. The success of the song is more a story OF then being pere talent and Canadian. persed crane Smith's wrandtather Barry Newton had often approached JR Country about his granddaugh Ter’s singing tafent. “As vou ean imagine we get lots of pitches like that.” said JR Country's Tamara Stanners. Bur once Stanners heard Smith sing, she realized this wasn’t: your: Iypical young singer. “I heard Sveenvater betore tt was even recorded and F knew we had ty play it,” said Staaners, a West Vancouver resident. According to) Stanners, pro- gramming a music show under the CRIC CanCon rules can ar times he a challenge “When we get a great Canadian taleat, | have to admit we are really glad,” Stanners said. “It's a double edgeu sword — we want fo suppart Canadian talent, but at that same time we want to produce a popular show.” In the case of Lynn Valley's Bobbi Smith and the song Sweerwarer, everybody wins. The sta- tons add to their 33% CanCon quota cach time Urey play its the singer vets exposure as a home: grown act; and the “audience wets 10 hear a song they like. SINGER Bobbi Smith has a hit with Sweetwater. — Andrew MeCredic mark if it is intended to buoy proximity co the massive Certified § Skin. ‘Specialist for Animals ° allergy skin testing © scratching, chewing, licking ¢ chronic ear infections ¢ hair loss, rashes, flea allergy * skin infections, nail disorders * manage mites ¢ all other skin problems Dr M. Charach i is the aniy ‘Animal Dermatologist in Western Canada. ion Development Canada ressources humaines Canada Students...they work! The Human Resource Centre . for Students is now open! Let us s find the right student for your Appts. avatlable in West Van 1495 Clyde Avenue, 270-6199 Développenvent dss job. “Call 666-9198 Vitamin House 1929 Lonsdale Ave.. N..Van.’ 2470 Marine. 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