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PAGE 43

. Vancouver firm plans to conquer

convenience store french fry

CULINARY MYTHOLOGY
has it a French cook invented
pommes frites a century ago.

By MICHAEL BECKER
News Reporter

Two years ago Frenchman Fran-
cis Beauvalet, a former
aeronautical engineer, perfected a
counter-top machine that puts out
a 400-gram serving of hot french
fries in a sizzling 60 seconds flat.

The new technology, in essence a
self-contained, smokeless and
odorless automatic deep fryer, ups
the ante in the competitive fast
food industry.

The machine is making the leap
into the North American market
thanks to the vision of Laurent
Goldstein, president of West Van-
couver’s Challenge Marketing
Company Inc. (CMCI).

The marketing company holds
the exclusive marketing rights for
Canada and the United States for
the Snappi-Fries system.

CMCI president Laurent Golds-
tein says the machines will appeal
to convenience stores and pubs
without kitchens. ‘‘We have
noticed convenience stores going
into the fast food concept with
microwave sandwiches and hot-
dogs. One product was missing —
french fries.””

Before Snappi Fries, french-fry
production had of necessity re-
mained inextricably linked to a
kitchen. Special ventilation, staff-
ing and space requirements for a

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deep fryer had kept the people's
snack food in the realm of restau-
rants.

Goldstein says the machine he
leases and other similar self-con-
tained deep frying units have been
used in European convenience
stores for the past few years, He
searched for similar equipment
from North American producers,
but came up empty-handed.

The former Parisian travelled to
France in February determined to
see patrons of North American
corner stores munching away on
french-fried potefoes and other
fried foods along with their mi-
crowave-warmed sandwiches and
slushy soft drinks. ‘I was aware
of four manufacturers and I
definitely thought this was the
best product. It’s the most ver-
satile and it’s almost maintenance
free,’ he said.

The compact, automatic deep
fryer incorporates a condenser,
four fans and six filters to func-
tion fume free.

Tom Grande, sales territory
manager for McCain, a major
supplier of french fries to the
local food industry, terms the
machine ‘‘innc zative.”’

“It’s using a french fry we've
specially designed for machines
like this. The fries are super pro-
cessed. They are blanched extra
long to enable a quick cooking
time and crispy taste. We’re
leading the technology to come up
with french fries that will taste
this good in 60 seconds."

The machine fills the need of
corner store patrons stricken by

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37 - Wednesday, August 10, 1988 - North Shore News

NEWS photo Nell Lucento

CHALLENGE MARKETING president Laurent Goldstein displays a fresh batch of Snappi-Fries french fries.
The French-made machine produces the fast food in a suzppy 60 seconds.

nocturnal cravings for fast-fried
food and offers store and pub op-
erators a lucrative profit centre.
Goldstein estimates a $1.25 retail
price on a 25-cent cost portion of
fries.

Goldstein introduced the machine

to Canada four months ago at the
Hostex food show in Toronto.
Beauvalet’s invention won a silver
medal at an invention exhibition held
in April in Geneva and a gold medal
at an exhibition held in Brussels in
1987.

oolto |

While Goldstein moves to corner
the corner-store market, three
Canadian companies are currently
rushing to be the first on the
market with a coin-operated fren-
ch-fry vending machine.

Price is just the beginning.

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