AUTO!
ew Chrysler |

Dealership to receive 19
Neon compact sedan in Jan.

OVERDRIVE

FOR YEARS, North
American car companies
relied on alliances with
foreign manufacturers to
develop and assemble smail
cars,

The Ford Escort, Geo Metro,
and Dodge Colt are just some of”
the small car partnership ventures,
produced with the help of Mazda,
Suzuki, and Mitsubishi respec-
tively.

General Motor’s Saturn divi-
sion, with its successful small two-
and four-door models, was the
first company .to dismiss the old
notion that the domestic com-
panies can't produce high-quality
fun-to-drive cars. -

Now, Chrysler, which has
brought a number of truly worthy
vehicles to the market lately, is
ready to prove that it too can
design and produce an extremely
capable, first-class small car.

And unlike Saturn, Chrysler will
make this possible without form-

I|>* INSIDE STORM WINDOWS

ing a new company or building an
all-new plant.

Utilizing features like cab-for-
ward design already evident in
Chrysler’s award-winning LH
family cars, the totally new Neon
compact sedan will arrive at a
dealership near you in January of
next year as a 1995 model,

It will replace the Dodge Sun-
dance and Plymouth models, and
will simply be badged as a Dodge
or Plymouth Neon (one name).

“Neon is another example of
the risk-taking, who-said-we-
can’t-do-this Chrysler platform
team attitude,”’ said Robert J.
Eaton, chairman and chief execu-
tive officer at Chrysler.

“Only with our new corporate
culture of continuous improve-
ment and platform teams that em-
power and challenge our people
could we produce an affordable,
yet truly desirable, unique Amer-
ican small car, without a foreign
partner and at an efficient invest-
ment,’’ Eaton added,

In total, the Neon program
represents a US$1.3 billion in-
vestment, which — aside from the
Neon model itself -- includes two
assembly plants, two new body-
panel stamping plants, and one
new comiponent plant.

‘The Neon will feature a 132-
horsepower, 2.0-litre 16-valve
engine, with a more powerful dual
cam version to arrive in about a
year, along with a coupe version.

Chrysler spent much time
studying the potential buyers’
wish-list to ensure that the Neon
incorporated all the features ex-
pected from small car customers.

The result of this is reflected in
Neon’s high emphasis on safety,
affordability, simplicity, perfor-
mance, and environmentally

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CHRYSLER'S NEW compact sedan will replace the Dodge Sundance and Plymouth models, and wit.
simply be badged as a Dodge or Plymouth Neon (one name). .

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