women If you are one of the millions of people who regularly use a hand-held hair dryer, here’s some advice -from a Canadian beauty expert: “Condition your hair, select an appropriate dryer and learn how to use it properly.” Fred Taylor, chief colorist for Toronto's prestigious Park Plaza Salon in the Park Plaza Hotel, sees a new dimension in the role of the hairdressing professional. “We have to teach our clients how to care for their own hair at home,” he says. For such home care, the dryer is the key. Today's hand-held dryers range from simple, on-off heat blowers to Canada’s first dryer with a built-in, electronic heat sensor — the Braun protector compact 1400. It is a pistol-shaped, 14-ounce model with a sensor to prevent heat build- up and continuously ad- justable separate controls for heat and air. Taylor notes that, not many years ago, the beauty salon or barber shop was the focus for hair care. A decade iater, with dryers in three out of four Canadian homes, men and women do their own daily styling. Professional beauty experts have amended their for 25 cards services to suit this phenomenon. “If I don't teach my clients how to pick a hair dryer, and how to use it properly, they come back to me in three or four weeks and say, Look what a mess you made of my hair.” Taylor gives some basic advice to clients whose hair has suffered from excessive drying and which needs conditioning for the social season: 1. See your hairdresser for cutting and shaping to remove dred ends. 2. Use a good Ph-balanced shampoo. 3. When you blow-dry your hair, make sure you keep the hair dryer moving. This will prevent heat buildup, “which will damage hair very quickly.” 4. A warm setting is all you need to dry _ hair properly. Most dryers are either too hot or too cool. Adjustable heat and air controls provide the most effective drying. “I tell my clients to buy a good, dependable § dryer, with controls for heat and air,” Taylor said. “The hear sensor is an added feature which would sell me right away. See us at Totemcolor where **Quality Comes First’’ TOTEMCOLOR Film Labs Snapshot Greetings This Holiday Season *FOUR Greetings to choose from made trom YOUR color negative or stide Complete with envelopes tor just 42¢ ea “On a cheap dryer, all you're getting is an on-and- off switch. With a more sophisticated dryer you have a professional tool.” He gives clients a quick lesson in blow-dryer use: 1. Low rather than high heat is better for any chemically treated hair. 2. The air flow — not the heat — does the drying. TOTEMCOLOR Film Laboratories (1980) Ltd. 119 East 1st St., N.Van. 986-2271 A nice warm gust will dry hair faster, since more heat makes the scalp perspire. CS-Wedaesday, October 22, 1960 - North Shore News SRR AR RARER Ske PERALTA for men & women 987-1717 at Coach House Motor Hotel “The Art Departmem at the NORTH SHORE NEWS ts now open and ready to go to work for businesses o1 private individuals who need the facilities of a complete creative centre. My department is set up to handle ail advertising art, from concept and design, through typesetting, photography, paste-up, to camera-ready finished art, in black and white or colour. All work ts done right on the NEWS’ premises, so clients will have only one stop for all phases of whatever artwork is required. Tim Francis “Fim Tim Francis and besides being the NEWS Prodoection Directo: for the past three years, [ve also been working as an ‘artist in residence’ at the newspaper, designing most of the special in-paper aivestising and editorial art, as well as the NEWS’ oem promotional art Some of my freelance art “If you of your business needs professional art work, design, of production, call me at the NORTH SHORE NEWS ™ Oe PERE OP SREET TD AOE ERTET SHERTe sunday news 980-0511 1139 Lonsdale Ave North Vancouver V7M 2444 north shore news