Marlene Buck, President
Dave Buck Ford Sales Ltd. i
879 Marine Drive
North Vancouver, B.C.
V7P IR?

Garry Crossley, Advertising Consultant
North Shore News -

1189 Lonsdale Avenue

North Vancouver, B.C.

V7M 2H4

Dear Garry,

Just a note to let you know that the North Shore News has always been an
outstanding advertising vehicle for us. Next year, Dave Buck Ford celebrates its
25th anniversary in business on the North Shore. To continue to be successful
over that many years, you have to understand and meet the needs of the people
you serve.

The North Shore News is an essential element in our communications and
advertising program, because like our dealership, its roots are in the communi-
ty. People on the North Shore look to the Narth Shore News first for news and
events of immediate and local interest. We have found it to be an extremely ef-
fective medium to reach our base of regular customers, as well as potential
customers who have moved into the community.

Our communications goal is for people in the community to consider us their
dealership, the place they’d naturally come first before looking elsewhere to pur-
chase or service a vehicle. For the past ten years, the North Shore News has
been our primary vehicle to convey this message, and it has paid off for us in a
high percentage of regular and repeat business from residents of the North
Shore.

. These days you've got to do more than just offer your customers a quality
product or service. You've got to let people know who and what you are — and

make sure your message is heard.

With the North Shore News, I know I'm not “spinning my wheels’, wasting
time and money. The North Shore News reaches the people who count — our
customers. And that’s the best news for us. Garry, I’d like to thank you for the
good job you're doing for us and we look forward to continuing to grow together
in the future.

Marlene Buck

[gla Bact

President