premsaias

ry - Bw

Paint and wallcover-
ings are a necessity 10
. any property ‘owner, says
Color Your World branch
manager, Carol Tulloch. °
“Throw on-a coat of
‘paint, do a litle decora-
- 2. fing; they'll up the value,”
4. claims Tulloch. An eigh-
‘.. .. feen-year veteran in’ the
‘paint and paper business,
she ought to know.
Tulloch ‘and her knowl-
* edgeable staff at Color
Your World's 1887 Marine
; ‘Dr. location can advise
.'-you on color co-ordina-
“tion, where to use them,
_- and which tools are right
: for a sarticular job.
-As for color know-how,
Tulloch says she can
prédict the. next season's
fashion. trends simply by
looking through
wallpaper books.
-“4 sew.@ lot for. my girls,
and they: are constantly
“surprised ' how often’ t.am

Vier eta

PONE ee

ee ne et

“said ‘Tulloch, “The funny
parts, they think - I'm so

Explaining - the popu-
larity .of. colors, Tulloch
said. that-.we‘ve gone
through the avocado,
gold - and. “brown ‘tones;
now: “wedgewood blues

house. : ‘But: she ..says “the
next big: color. trend that's
‘t

right with color ‘trends,”’.

ing, greys “are showing up .
in-- virtually * any room of a.

. lighter,” sald Tulloch, «

“tind. the: ‘blo.

d' stereotype “car”
f 7 « Mountview . :
: shoulders above. any”

‘magazines.

Color should be taken
seriously, says Tulloch,
because it does have an
etfect on people.

“I, for instance, cannot
live with coo! colors,’ she
said, adding “they're too
depressing."

Understanding that
color is an_ individual
thing and part of high
fashion, she would never
quesiion a customer's
taste “‘because as long as
they like the end result
that is the name of the
game."

But she does have a
sense of accomplishment
when a customer calis
back saying ‘‘thank you"
for the advice, or sends a
friend in.

“Word of mouth,” she
says, “is the most sincere
form of advertising.”

Over the last 10 vears
since Color Your World
opened its doors at 1887
Marine Drive.,.it has. had
many satisfied North
Shore, customers, - ranking
it fifth out of 14 focal
stores in sales this year.
-And’ now open Sun-

‘days, Tulioch has noticed

that many West End resi-
dents frequently shop at
her store. ‘'Possibly

‘pecause we are at the

foot of Lions Gate Bridge,
we get a lot cf people
from the West End, par-

. ticularly: on ‘a . Sunday

when the traffic - ‘ds

“Road and. Car

“Jeep is. “head "and

hat's in“ the" same range.

: ‘described
_‘Gomanche’,

-“"never before on the rnar-

-Két, as.a- functional

vee. tworkhorse. and recre-

ep has won the Triple

rd” glven ‘by Road -'n

2fown., auto. magazine.
award’ ‘for, the off road” 4x4 a
a presitigious .

Four ‘Wheelin’, On.

ational vehicle.”
custéimers | are

80, 000: ‘mile’ warranly
inthe - car
o bar “none;"?
‘aid :

‘is “the © fifth:
seller of

“automobiles in- the. world
“" because, MacDenaid -ex-
:plains, they took a. lot: of.

their’ car racing’ tech-

“niques, such as the aero
dynamics and the han-
7 dling, and put ‘them into
_ the Alliance and Encore.

Mountview. Motors is

‘looking into expanding its

‘outwith “a’ new’ wicks up at. -
“the: end, of* the month

eee Renault: drivers are’ very ;
loyal AMC car buyers,
*. too,’ Many of -.Mountview

Advertising Feature

- Take color seriously

Variety of products is
another reason so many
peopte shop Color Your
Worldon Marine Dr.

Color Your Werld,
which manufactures its
own paint at their S.E&.
Marine Drive plant in
Vancouver, offers top line
paints end something for
virtually any job.

“There are gelled ceil-
ing paints and textured
paints for ceilings,’ said
Tulloch. “And for walls
we have a line called
‘Velvet Pastels’ which are
soft colors in a flat, very
scrubbabie finish. Lac-
quers for industry. And
we've just introduced a
complete line of oak par-
quet floor tiles."

Shortly, Color Your
World will be adding ce-
ramic tiles to its tong list
of products.

“it's what California is
doing to countertops,
floors, watis—you name
it, they ceramic tile it,”
Tulloch remarked. ‘And
we are going to be doing
the same."

Every month they
feature a special, too, and
Tulloch says their every-
day low prices are ‘ex:
cellent’ and very com-
patitive.

Tulloch added that
there will always be new
products, and like. Marine
Drive itself,.. there. are
constant changes in

r. fleet’ and ease operation.”
Right ‘now: they. are -at-

tracting many North
Shore businesses in the
areas’ of construction,

real. estate, , courier and,
“” delivery,services.. <- “
‘MacDonald’ says. with’

the new service hours of

“8 a.m. to-& p.m., Mondays
through Fridays, they .can:
“accommodate customers”

better. _
“We adjusted ‘the time
to take care of thée’volume

and offer more flexible -
-hdurs to. our clients,” "she
‘said. ; ;

- On-the: salés lot; ‘there
is more than 1.5 million in

“new. stock car and over

$300,000 worth _of good

‘used cars ready and
available to drive away.
52 ALL ‘the used cars go
“through the. shop,"’ said

MacDonald, “and we only

. keep the best."

‘Being ° “on.. the busiest
road in’ North Vancouver,

“Marine Drive, Mountview

has been a prime location
these past 18 .years for

Mountview. Motors... with:
_ three’ entrances. for easy
access.

“Mountview Motors ‘fills

‘the whole. block,“so. you

can’t miss’ us,””.. said: the

general. manager, ‘Ron.
MacDonald. - :

—G|

15 - Wednesday, August 28, 1985 - North Shore News

At Save-On they've
only just begun

A few ysars ago Save-
On-Foods might have
sung ‘Remember Me,‘
nowever, since the
beginning of this year
they have changed their
tune.

‘‘We've only just
bagun."' vice-president
Doug Townsend told The
News. “We've only been
Open seven months,and
we've got 20 years on the
lease to go, so. you can
expect us to be around
for a very long time.”

The ‘Store Wars’ media
hype when Save-On-
Foods first opened on the

North Shore, and more — :

recently, midnight shopp-
ing, has kept the new 1250
Marine Drive store in the
public's eye. .

“The ‘Store Wars’ was a
misnomer,'’ Townsend
said. ‘'We have the: same
pricing base among all.

our Savé-On-Food. stores, «-
.and our prices were no.

mystery. [t just’ so- hap-’
pened that when we went
into the North Shore, we
came in well. under. the
pricing structure that: was
alresdy established."’ »

The ‘real story: behind.
Save-On-Foods’-has.. yet: to

be. told, and--that..:is- ‘its =
overwhelming : “customer:
- acceptance.” :

“We don't take credit for

being innovative -siiper-.

marketers, we listened ‘to:

. What our, customers . were
“saying and reacted” to it,”
4 said Townsend. .

GIANT SELE

Core in to Designer Blinds and § see how, much j your dollar will buy: We.

Townsend explained
that ever since the ‘jogg-
ing generation’ of the 80s
came abcut, people are
focusing on health and
fitness more. because of
that, eating habits havo
changed dramatically.

Less red meat and
more turkey is being con-
sumed because. people
are conscious of their
cholesterol intake. More
people are quitting smok-
ing. in order. to. make. up
for that, Save-On-Foods
enlarged the vitamin sec:
tion. ;

People have- given’ up
on salt-related . products,
and according to Tovn-
send, are substituting
them.with fresh
vegetables. “Remember a
few years ‘ago at a
cocktail, party, the nibbles

were potato chips, pea::

nuts’ and — pretzels. . Now
it's ‘braccoli, cucumbers
and other fresh veggies,"
said Townsend.. Lod

By listening to what
People told them, Save-

on-Foods, a subsidiary of

Overwaitea Ltd, . keeps

- abreast of the times.
_.«, The’ supermarket ‘food
‘industry is. the’ fastest:
“changing. business~ known:
‘to “man,-.according to --
vice-president Townsend...
“In this business ; you~.
have: to: be adaptable and |

teady. for change. - You

can't lock” yourself” “Into: i
“one particular. concept,”’

said Townsend, adding
that everyone in the
Overwaitea organization
is geared for chailenge
and change.

And the Save- On- Foods
mix of products and style
of store service all
demographics, all age
groups.

“We have an extensive
line of bulk foods so a
customer can buy as little
or as much as she wants.
Singie . people should: fee!

just as comfortable |

shepping . Save- On-Foods
as the married folks,"
said Townsend.

“Not only does Save-
On-Foods save you
money, it is a fun place to
shop. There’s. more, talk:
ing and . communicating
going’ on in our. super-
markets now,’' Townsend
said, ‘‘because. custom-

‘ers are asking: each other

questions about our pro-
ducts, and there's always
a fot of sampling. and
demonstrating going on.
It: takes longer. ‘to shop
our kind of store.”

Through. research _a-

“farmer's market'’’ feeling,

has been’ given’ to Save: »
On-Foods,..and: it is.
beginning. ‘to pay: “off “at:
the cash fegister. ,

Yet. “Townsend “said
there's © nO. “doubt, it” cthe. >:
consumer ~at-.

titudes change. ae

have all.the colours in the rainbow .. -at No. extra charge.

At Designer 6 Blinds friendly, knowledgeable service starts: before ©

the sale is made |

BONUS OFFER: Cabbage patch outfit with
every order of *100" or more..

DESIGNER BLINDS

° 4705 Marine Dr,

ae
— et
=— —
—

_N, Vancouver

Free in-home
estimates .

984-4101