What did you do after you left
UBC? ‘I worked in the advertis-
ing business as a copywriter...In
the early '70s | became a partner
with Simmons, Palmer and Lecky,
which is now Palmer Jarvis
Advertising. Until 1979 I was

publisher/editor of the Courier
newspaper, and in !979 1 joined
Creative House, a production
company that creates theme parks
and special installation theatres.’

What was the rationale for Music
°912 ‘‘The idea for Music '91 had
been scattling around in the
tourism ministry for some time.
It was to be a new initiative for
tourism, a post-Expo_initia-
tive...The numbers showed that
while an investment in Expo is
expensive at the front end, if that
money comes back into the system
three years later for {0 to 20
years, that’s a good investment.
Expo caused tourism to do a lot
of research. | think the govern-
ment began looking at tourism us
an honest industrial sector. 1991
was picked primarily because of
the GST. Ail studies were saying
that tourism would be the hardest
hit industry.””

Why was music chosen as a
tourism initiative? ‘‘Just because
it travels everywhere and plays to
anyone, It's got universal appeal.
It's the one thing that com-
munities want.”

How did you get involved with the
project? ‘‘Mike Horsey (Music ’91
chairman) called me in June 1989
and asked me, through a contract
with Creative House, to come up

Sunday, February 24, 1991 - North Shore News - 31

_HIGH PROFILES
IN HIS OWN WORDS

Making the connection

with a concept of what this should
be...He wanted it back in front of
him in three weeks. We delivered
the concept and they loved it. In
Late '89 I was asked to come in
and put it (Music '91) together.”

Is Creative House still involved
with Music °91? ‘‘No. Just with
the very first concept book and
that was it.’’

What’s your response to people
who say [Music °91 is politically
motivated? ‘‘We've stayed miles
away from politics. There’s not
one event in our calendar, not one
piece of talent booked that has
anything to do with anyone (from
government) telling us what to
do.””

How do you react to people who
have said that the B.C. Year of
Music Society is cutting into local
entertainment companies’ legiti-
mate profits? ‘‘We had done a
couple of things for the B.C.
Yukon Hotels Association and the
Union of B.C. Municipalities
convention...those were promo-
tional events for us, we were
targetting a very specific audience.
It was important for us to get to
the Hotels Association because
they are a big benefactor, and we
wanted them onside...Some people
who had normally done the book-
ing for these shows misread that
and thought Music ’91 was going
to be doing conventions for the
whole year and horn in on their
turf,

“Where it got off track was, in
both cases, we didn’t produce the
shows — the same people did it.

1991 INTEGRA RS COUPE

$14,788

WHILE SUPPLY LASTS
HURRY!

PLUS ... SPECIAL SALE
PRICES ON ALL INTEGRA
LS AND GS MODELS

“BURRARD ACURA PUTS THE FUN
BACK INTO BUYING A NEW CAR’’

WHERE THE PRICE IS RIGHT |_7%

ACURA

PRECISION CRAFTED PERFORMANCE.

Secure your future. Remember your seat belt.

2222 Burrard $t., Vatico

NEWS Photo Neil 2ucent ite

ROBIN LECKY has a potential bomb on his hands. The Music '91 president says, however, that the
Socred government’s latest tourism marketing initiative will blow away naysayers when the B.C.
Year of Music Society announces part of its performance lineup on Feb. 28.

We added talent that gave those
conventions a real kick this
year...There are some talent
agents who think because Music
‘91 is a government initiative that
all the talent we book should be

Your. NaGusolitoon care |

THE Rime
OF YouR LIFE
For ONLY
#q%
NOW S€CRVIN Gr
Rod 6 BEEF DINNER.

WITH ALL TBE

TRIMMINGS,
nad

GUTRRIST THY OF v4
FI DAY ff CATULDAY
HALAS WEONEDRY
Mss ff SIN OP
PvNCH.

2429 marine DrWE

through agents. Well, that’s not
the reality of the marketplace.’’

How much money do you expect
to raise through corporate spon-
sorship? ‘‘Our mandate was to

match the $12 million from the
province from a combination of
box office, corporate sponsorship
and marketing. We'll more than
achieve that. Our budget will be in
excess of $24 million."’

in Vacuum Package

@ Power unit (167) with

convenient utility outlet
Goot-Proof* ducting.
Quarantesd for life
evenagainst clogs
2inlet valves with
attractive faceplates
Deluxe hose rack kee!
hose neatand accessible

| DOR'T LUG A VACUUM. PLUGIN A BEAM! *

nozie¢and brush

® Crevice too! for vents and Roundali-purpose
otherhard-to-reachareas

‘@) Deluxe upiolstery

dustingorush

@) Convenientcombination
Tug and floor too!

Superchromed steel wands
@ Handy clip-on tool caddy

GD vecuumexaust Mutter

Beam Carpst.
Sain Remover

INSTALLED

(in any home old or new)

IF YOUR HOME IS
ROUGHED IN

ONLY $529.00

HURRY! You'd pay more
for many old-fashioned,
lug-around vacuums!

(Price may vary at participating retailers.)

BEAM NORTH SHORE a

734 Marine Dr., N.Van.

984-3555

(across from Pacific Honda