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AFFLUENCE

HENNING
BRASSO:

IN Hs

OWN WORDS

enning Brasso of MCL

Motor Cars revealed his

almost single-minded
dedication to his business in his
conversation with North Shore
News reporter Peggy Trendell-
Whitteker. The following are some
of his reflections, on autos as well
as other topics.

MCL

Why did he purchase the dealer-
ship? “1 had been out of the car
business for some time and | really
decided that the business was in
my blood. ! knew the business

How would his employees
describe him? “Well. im
definitely hands-on. fn very in-
volved in the business, but Edo let
my people run their own depart:
ments really as it they are their
own businesses... We've been
very lucky in having a team of
Managers that are very on.
trepreneurial and very capable, so
! give them lots of guidance but
they run their own show.”

SERVICE

“We are giving what we think is
by far the best service of anybody

quite well, since | was in it most of] in this area, inclacing Mercedes
my life, and 1 was looking at an
area of the business that to me
would be more satisfying, and
that’s the upper end of the mar-
ketplace.””

and BMW. We reaily look afler
these people, and it is really pay-
ing off.”

“The new car end of the business

tne er mentees

23 - Sunday, December 10, 1989 - North Shore News

NFLUENCE

Henning Brasso relaxes at the piano in his Chartwell-area home.

can go up and down, but the back
end of the business, the parts and
service, if you do a good job,
that’s the stability of the business.
{t’s always there if you do it right.’

THE MARKET

On Vancouver’s luxury car mar-
ket: ‘It's very strong. As Van-
couver becomes more of an inter-
national centre and as more peo-
ple come from off-shore, certainly
think a pretty good percentage of

3

photo Mike Waketicic

Henning Brasso and his wife, Kam, are seen chatting with MCL Motor Cars business partner jack Poole at a
recent unveiling of the 1996 Jaguar line.

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our population — and when [ say
‘good,’ it’s a very small perceni-
age, but good compered to some
cities — can afford these kinds of
cars.”

“My guess is that there are prob-
ably 1,000 vehicles sold a year in
cats worth over $50,000 in Greater
Vancouver. That’s a pretty good
sized market.”

“1 have to be honest and say that

photo Eike Schroter

since Uve bought this business,
we've had to make a lot af
changes and it’s really taken a lat
of energy. I’ve really found that !
don’t have a lot of time, or maybe
energy, for anything else. Except
for reading, and going for walks
and so on and playing a little ten-
nis, | guess [ find that | concentrate
on work,”

“L really enjoy reading. Reading
about cars, believe it or not. Isn‘t
that crazy?”

photo Mike Wakel

It’s down to work in Henning Brasso’s newly renovated offices at MCL

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