| New ‘element’ ft Layne Christensen Fashion Editor Ichristensen@nsnews.com ELEMENTS has expanded on the North Shore. Sherri Toni first opened the fashien boutique at Dollarton Village three years ago. Last week she opened a second location, next to the White Spot at Park and Tilford Shopping Centre. More than double the size of the Dollarton Elements, the new store stocks men’s and women’s fashions including popular labels Quick Reflex, Point Zero, Mexs and Fresh Produce and French Dressing (a Canadian manufacturer that donates $1 from each item sold to breas: cancer research). New to Elements is photo HAC Coametics Mac Cosmetics has recruited singers Mary J. Blige (left) and Lil’ Kirn to promote its Viva Glam campaign. Ball Gown (as seen available in blue, pink & green) *139.99 Many other styles to choose from Special Grad Offer Receive $30 off your grad purchase of $200 or more Offer expires April 30, 2000 = FASHION DKNY Jeans for men and several locally designed accessories lines including Myka and Soul Flower. Toni is anticipating acces- sories to be hor sellers this season and has ordered lozs of fin irems such as beaded handbags and chokers, ani- mal print designs and sun- glasses. Spring tashion items, including long, lacy dresses, capris, stretch skirts and twin sets in soft shades of lilac and blue as well as graphic com- binations of black and white are already in store, just in time for shoppers in search of outfits for March break and Easter warm-weather get- aways. PERFECT pitch has double meaning when applied to today’s women of music. Musicians have supplanted supermodels in landing lucra- tive beauty contracts. Shania Twain is signed to Revion, R&B singer Brandy has a long- term contract with Cover Girl, as does country star Faith Hill; actress-singer Jennifer Lopez pitches for L’Oreal and even . the Material Girl has a cosmet- ics contract, with Max Factor, although only i in the U.K Newest recruits are hip-hop artist Mary J. Blige and rapper Lil?’ Kim, os the ow faces for MAC's new Viva Glam III lip- stick campaign. First intro- duced in °94, the Viva Glam campaign has become one of the fashion world’s mest suc- cessful fundraising initiatives, raising $12 million to date for community-based organiza- tions that help provide sup- port, care and essential services for people living with HIV and AIDS. — Layne Christensen und at Park & Til a Adrtenne has store. The Nicole changes in Vancouver-based retailer of women's fashions, which has four stores in the Lower Mainland and a fifth in Victoria, is temporarily con- verting its Lonsdale location to a liquidation centre. Starting this weekend, hundreds of items from fall, winter and carly spring sea- sons are being shipped to the Lonsdale store, with prices slashed 50% to 70%. Bargains to be had include burnout velvet dress- es from the recent holiday season marked down from $180 to $54 and sweaters for just $35. The sale is partly due to the recent closure of Nicole Adrienne’s Kitsilano store Jocation, which will reopen later this month as Vivid, a hew store concept based on “item” dressing (forget suits and coordinated looks; the new focus now is on finding a great jacket, sexy shoe or sleek handbag). Look for sweaters from Jane Doe, beaded handbags from L.A. and © stylish footwear when Vivid opens at 2228 W. 4th Ave. in Vancouver later this month. Oma Aida Alberni is expanding her Bedo score empire. The former West Van res- ident owns the rights to retail the Montreal-based iltord fashion collection in B.C. Three and a half years ago she opened the first. Bedo boutique in Burnaby's Metrotown Centre, Ao vear fater, she moved Bedo into Richmoad Centre. But thar store Was a temporary loca- tion and last month it was closed to make way for a sec- ond, permanent location on south Granville. The new 2,000 square- foot shop is ar 2997 Granville St. “We were really looking tor a long time for a good location but Vancouver is really low on street loca- tions,” said Alberni, who selected the latest) store’s location over more tourist- driven Robson Street because she sees the area as Robson once was. “It's a much more diverse neighbourhood,” she says of south Granville, already home to DKNY, Marth. Sturdy, Jacqueline Conoir and other fashionable shops. “There’s not just shopping. It’s more lifestyle. People come for Sunday brunch, the cafes and the theatre,” says Alberni, who moved to the area a couple of years ago. Bedo, which is also in the process of expanding its retail operations in Quebec, recently repositioned — its men’s and women’s lines to be more fashion forward. Runway trends are now avail- able in storc the same season, says Alberni. “This could easily be a New York coliec- tion.” Dermal Laser Centre INTRODUCES the revolutioriary ; Cool Glide™ Laser System Dermal Laser Centre is the first to introduce Cool Glide. 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The more different and extreme, the better. Treat yourself to a little luxury. Conformity is an enigma in fashion. Brand names can be a valuable clue to quality and reliability but design is what really chic women look for. Real style requires per- sonal preferences (your quirks, not Ally’s). In a world where every- one wants to look the same, step outside of the box, wearing your new shoes, of course. Adieu, Mattie Mattie & la Mode is a new biweekly fashion advice col- unin, Send your questions for Mattie Johnstone c/o ‘the North Shore News. E-mail to or fax to 985-2104. ASK WAYNE Graduated 1968 fram the International Fobricare Institute in Silverspring, Maryland. Q: Can I Clean my pillows? - As Yes. A pillow that needs sanitizing will sag ~ and droop when held -over your arm. We remove the feathers from -the ticking and expertly sterilize, fluff and deodorize them. Your old ticking is replaced with new ticking. 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