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14 — Sunday, November 6, 1988 -

North Shore News

FASHION

Know right way to wear
your favorite fragrance

IN A recent poll, women said that
their biggest concern about wear-
ing fragrance was: How much to
wear.

Ninety-three per cent of women
aged 25 to 49 said they didn’t
know when they had too much or
too little on.

Here are some valuable tips
from Wendy Banks, vice-president
of marketing for a cosmetics firm,
on how to wear fragrance.

Follow them and you will be as
comfortabie in your fragrance as
you are in your favorite clothes.

¢ Fragrance as a fashion acces-
sory: ‘‘Fragrance sets the scene in
which you and your clothes are
perceived, making it an important
fashion accessory,’’ says Banks.

“As such, there are certain fash-
ion elements to consider when you
choose a fragrance, such as color
and variety so you don’t get
bored.’’

Fragrances in color? Why not.
“When we introduced our
fragrance in blue, red and yellow
triangular bottles, with each color
representing a different size, we
found that women purchased the
bottles not by how big they were,
but by what color they were,’’ she
explains.

eHow much is too much?
Psychological studies show that 12
inches is our minimum personal
space. Your scent, however,
should not extend much farther
than 12 inches away from you.

If your fragrance is detectable
farther away than one foot, it is
too strong and will invade some-
one else's space.

© Different scents for blondes,
brunettes and redheads: Your nat-
ural pigment has a lot to do with
how a scent will smeil on you.
Multi-florals and spices in cream
and lotion forms work best with
the body chemistry of blondes.
Redheads tend to smell best in
florals and fruity blends, and ori-
entals worx best on brunettes.

The less pigment you have in
your skin, the drier your skin will
tend to be, and the more quickly a
scent will evaporate. Darker skin-
ned people have more oils in their
skin, so fragrances will last longer.

© Trailing: Trailing is the art of
leaving the subtlest waft of scent
behind you, and it’s one of the
nicest ways to let others experience
your scent.

The best way to leave the perfect
trail is to wash fragrance into your
hair with scented shampoo and
conditioner. As your hair moves
with you, the perfect trail of scent
is left behind.

-© The hands-on experience: It is
possible to overwhelm others with
too much fragrance, if you use
perfume and apply it all over.

If you apply perfume with your
hands instead of spraying it on, the
problem can be intensified because
the perfume is also on your
fingers.

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You can avoid overwhelming
others with your perfume if you
spray it on only in two places and
dab it on only once.

© Where it counts: Only apply
fragrance where it counts — on
pulse points that will release the
scent with heat as you react to
various things throughout the day.

In fact, when you get nervous or
excited, your scent will release
more.

Keep this in mind when you are
applying fragrance before a big
event. If you're worried about
szent being too strong, stick to
‘guise points only and don’t bother
with applying it to other spots on
the body.

@The fragrance diet: If your
diet contains a lot of fats or spices,
fragrance will smell more intense
on you.

This is due to the higher oil and
fat content in the skin. Keep this in

AS A

mind when choosing fragrance
forms.

e Lowering your expectations:
Wearing scent on the lower part of
your body, such as behind your
ankles and knees, is the best way
to get the most scent from the
smallest applications.

Since fragrance rises, anything
applied behind the ears will rise
above many people’s ability to
smell it.

© Layering: Layering one form
of fragrance on top of another is a
great way to control the amount of
scent you put on, while indulging
in the luxury of smoothing on
scented body care treats.

Since fragrance forms that are
made to be applied all over have a
lower fragrance concentration than
perfumes and colognes, you can
use layer upon layer without wor-
rying about smelling too strong.

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REFLECTIONS

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| McPHERSON 261.0296 | |

Capilano Mall

984-2311