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le've got over 400
manufacturers who want to
elp pay your advertising bill.

Bi ccording to a recent survey of Canadian
A Manufacturers offering Co-op programs,
imiee® approximately $240 million in Co-op is
unused and therefore lost in Canada annually.
This presents a great opportunity to increase your
advertising by 30% to 50% or more without spen-

ding another cent.

What is co-op advertising?
Manufacturers budget funds to promote their pro-
ducts on a local level. As a retail outlet, you are
entitled to a portion of their budget as determin-
ed by your purchases. Co-op advertising helps
both you and the manufacturer by promoting
greater product sales, and also gives you increas-
ed visibility by expanding your advertising budget.

Your share of co-op
doliars is already there

and we'll help you claim it.

The North Shore News Co-op Advertising
Department has the most current information
about Manufacturers’ Co-op plans and funds so
you'll be getting the facts — fast. We have the
marketing experience to help you get the most
for your dollars. We make all the arrangements
and provide the necessary artistic, technical and
bookkeeping services. All you have to do is let
us know who you are, say “yes” and reap the
benefits of Co-op advertising.

Ask your North Shore News Sales Representative
or call, Ron Hopkins, Co-op Advertising Manager.
We'll show you how simple it is.

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