28 -

Sundgy, July 28, 1985 - North Shore News

JA REACHES OUT
Students learn business

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LAST SPRING, Junior Achievement began br-
inging the business ‘world into West Vancouver
classrooms.
how companies are struc-
tured, how to choose a ca-
Junior Achievement, a_ reer in business, how to set
non-profit society that has up a personal budget, how
taught young people in B.C. the Canadian economy and
how to become en-_ marketing systems work,
. trepreneurs since 1955, has where a business finds fun-
been completely restructed ding, and how a_ bank
over the past four years. works. It’s a 14-week pro-
Now, instead of operating gram, taught as part of a
evening courses, in which Consumer Education course.
students set up. their own “The whole emphasis of
small businesses, Junior the program is that the
Same Achievement is sending business person brings real
members of the business life experience to these
- community directly into the topics,’ says Ann Yauniskis
classroom. of Junior Achievement of
. “Project Business” began B.C.
operating in. North Van- On the North Shore, Pro-
couver classrooms in the fall ject Business volunteers
of 1983. It only expanded to taught in 30 classrooms in
include West Vancouver nine secondary schools.
. schools this year. Barry Winsor, vice-president
Project Business sends of marketing and sales for
’ trained volunteers from the Promotional Concepts Inc.
business’ community into in North Vancouver, taught
grade nine and 10 _ Project Business in West
classrooms. Students learn Vancouver Secondary
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School.

“I've always felt that
business people should have
more input into the educa-
tional system,’’ said Winsor.
“We're not turning out stu-
dents that are aware of what
the business process is all
about, and what skills and
background they should
have to go into business.”

Winsor asked his students
to work through each of the

up an imaginary company
called Tiddly Cove Breweries
Ltd.

‘*We discussed the
ramifications of starting a
business — where the fi-
nancing comes from, what’s
involved in setting up, the
capitalization, productivity,
marketing, and distribu-
tion.’. A field trip to the
Granville Island Brewing
Company allowed students
to get a picture of what they

Yauniskis said that the old
program of having students
set up their own business
was dropped last year
because it wasn't reaching
enough young people. Even
in the urban areas, a max-
imum of only about five per
cent of all students got in-
volved with J.A. and the old
program simply wasn’t cost
effective. It cost JA. $350 per
student, while Project
Business costs only $65 per

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very week, the Homes section of our Friday

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(houses, townhouses, building sites, recreational
properties and businesses) that are offered for sale
to the people of North and West Vancouver.

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THE VOICE OF NORTH AND WEST VANCOUVER

“north ‘shore.

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