Hillside vs.
New Zealand
—See Page B7—

tee aeniaenee ENTERTAINMENT
Sports Desk 985-2131 BUSINESS * WGO > TV

WHILE THE focus of
the pre-Christmas com-
petition for consumer
dollars was on the general
retail side of things, the
coming battle for Sunday
spending appears likely to
be on the grocery front.

A raft of changes over
the past half-dozen years
— ranging from the in-
troduction of large-scale
bulk food stores to wag-
it-yourself operziions —
has made tle grocery
business fiercely com-
petitive,

One of Sunday cpen- ¢
ing’s firm supporters is
Gary Cassels, manager of
IGA store number 11,
located on Marine Drive
in North Vancouver, a
: a ; store that’s been opening
RPG (ARSE BA Sunday for more than a

: 4 year now.

“Before coming to
work here, | was manager
of a Tsawwassen store,”
Cassels said. ‘‘We were
open Sunday and then we
all decided toa shut down.
What we found is that we
were losing business?”

That lesson was con-
firmed by the North
Vancouver experience
where Sunday opening —
particularly when the
store was the only major
Sunday grocery source
when it first started open-
ing — led to an increase
in business.

‘Since everybody’s
started opening, business
hasn't been as good as it
was, but we've still been
able to hold on to a solid
core of IGA shoppers,"’ [f

at ef
Cassels said.

SARUARY

Cassels sees another
benefit to Sunday shopp-
ing, particularly for a
chain such as IGA when
up against the targer
chains.

“T's true’ he said.
“We're not cne of the
bigger stores. We try to
compete be offering more
personatized service;
Sunday shopping is one
of the ways we have of
achieving that.”’

While Lower Mainland
shops stay open, they‘re
closed in Victoria. |

~- See page B3

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