26 - Friday. June 26, 1992 ~ North Shore News

NORTH VANCOUVER merchant Henry Gerber proudly displays a
sign indicating that when people buy this Cooper sofa from

Gerber Home Furnishing,
economy.

Campaign aims at convincing

JOBS HAVE been cited as the
main benefit of buying into
Canada's economy by buying Ca-
nadian goods.

Since May the federal govern-
ment has been trying to encourage
a patriotic attitude toward shopp-
ing with their multi-million dollar
“Canada, Buy into it’’ advertising
blitz.

_*‘This campaign is intended to

they are buying

remind all of us that every time
we go shopping we've got choices
to make and decisions to reach.
Certainly one should compare
price and quality, then we should
also take a minute to think about
Canada,”" said Michael Wilson,
who heads the federal Industry,
Science and Technology as well as
the International Trade ministries.

“There are major benefits to

Percale Solids

& Prints
40% Off Reg.

into Canada's

raising the awareness and con-
fidence people across Canada have
regarding the advantages of buy-
ing Canadian products and_ser-
vices, or shopping in a Canadian
store,

“It makes good sense to em-
phasize the importance of con-
sidering the Canadian shopping
choice, because there’s a payback
in terms of jobs and a stronger

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economy when more consumer
spending stays at home,”’ he add-

Wilson also said that people in
every part of Canada have always
enjoyed a healthy measure of
pride in the products and services
that are produced and sold here in
Canada.

“This is a very positive cam-
paign. It’s all about asking Cana-
dians to take a fresh look at the
quality and range of what we
produce and seli in our own coun-

He said that the government’s
series of 186 Canada-wide com-
munity talks — as part of the

shoppers to buy Canadian

prosperity initiative — indicated
strongly that Canadians believe
that a campaign of this nature is
necessary and that it’s needed now
to help economic recovery.
“People want to believe in the
positive attributes of made-in-
Canada products and services, yet
choosing Canadian is not always
at the top of their minds when
Canadians shop,’’ Wilson said.

Phase one of the ‘‘Canada, Buy
into it’? campaign, which has a $4
million budget, started in May
and continues through June, while
a follow-up phase is planned for
this coming fall.

Zomnd 25.

Give Us A Call
1-800-361-1992

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