CUSTOMER DAY

THE CAUFEILD Village Mali
will hold its first customer appre-
ciation day on Saturday, Oct. 9.

To promote the event, mail
merchants commissioned . the
design and printing of 20,000 col-
or postcards depicting a unique
illustration of Caufeild village.

In addition, a newspaper teaser
advertising campaign has been de-
veloped to draw attention to the
event.

Customers have the chance to
win over $1,700 in Caufeild mer-
chant-sponsored prizes, all in ap-
preciation of past patronage and
support.

“With initial response to the
promotion already exceeding ex-
pectations, we expect a strong turn

Sunday, October 3 1 1993 ~ North Shore News - 27

PCY PIE ah TE IY ETRE TIES

ESS

out for Customer Appreciation
Day,’’ said Caufeild Village
Business Association spokesman
Dori Willett.

SOLD OUT

NORTH VANCOUVER-based
Hygenicomp Computer and Elec-
tronic Hardware Cleaning Inc. has
sold all of its Alberta franchises in
Edmonton and Calgary.

During the last four months
Hygenicomp has expanded its
operation with new franchises in
Victoria, Richmond, Surrey,
Langley, Abbotsford, Burnaby,
Calgary, Edmonton, Kamloops,
Kelowna and Dallas, Texas.

Company official Clinton Beck,
26, said he is surprised at how fast
the company is growing.

“So far our franchises have just

sold by word of mouth and we
now have three offices planned in

Ontario by January.

‘We are planning an advertising
campaign in Quebec and Ontario
in the next few weeks,’’ said Beck.

Hygenicomp is a_ high-tech
specialty cleaning service that pro-
vides businesses, hospitals and
governments with cleaning
maintenance to their computer
and electronic hardware and a
partial cure for sick building syn-
drome using environmentally
friendly cleaning procedures and
products.

The company has just secured a
deal with Dallas, Texas-based
Ceiling Doctor, who in 1993 was
awarded the number one franchise
in their category for franchises by
Success Mugazine.

The -contract now cpens the

ro Ry ENTIRE OTE TaN, ofa Zor!

U.S. market for Hygenicomp. The
deal is worth an estimated
$750,000,

Hygenicomp franchises sell for
between $20,000 and $110,000,
depending on the territory.

B.C. Ceiling Doctor is now sub-
franchising and is expected to sell
out in the next month.

MUNRO SPEAKS

WEST VANCOUVER resident
Jack Munro, chairman of the
Forest Alliance of B.C., will ad-
dress the Canadian Club on Oct. 6
at the Le Meridien Hotel.

Munro, who spent 18 years as
president of the International
Woodworkers of America, will
speak on the future of Clayoquot
Sound,

For more information,
Marlies McGuire at 681-2820.

call

>roper training keeps companies competitive

Y NOW, you’ve probably heard
he statistics; Canadian workers
eceive an average of seven hours
f training compared to 200 hours
‘or Japanese workers and 178 for
erman workers.
- Training is a critical factor for
ompetitiveness
onomy. New technologies and
tronger competition call on ccm-
aries to react quickly: and in-
elligently.

To.-meet this challenge, small:

sinesses “must provide their
employees: with greater technical,
roblem-solving and analytical
kills than in the past.

Recruiting and training in the

‘90s is not easy:
Despite | current unemployment
vels,: the. overall labor supply is
increasing by only 1.2% annually
compared to three percent in the
70s). .
: Moreover, for many small
usiness owners, the bottom line is
‘there are fewer employees to

Janet Illing

Montreal Trust is pleased to
anncunce the appointment of
Ms. Janet Illing as Manager,
» North Vancouver Branch.
rthis position, Ms. Iiling is
-thle for providing quali-
.ovice and for the sale
‘al products offered
vals, businessés and
: crganizations. These
i. uude deposits, investment
junds, residential mortgage
loans, personal loans and per-
sonal trust services.
Ms. Illing has successfully com-
‘pleted several courses through
the institute of Canadian
Bankers and the Investment
Funds Institute of Canada. She
has over 20 years of experience
in the financial services indus-
try, most recently as Branch
Manager of a leading trust com-
in Edmonton.
Pan in orated in 1889, the
Company operates a national
network of branches with total
assets administered of over
$75.4 billion.

in the global.

choose from with appropriate
skills.

Data from Industry, Science’
and Technology Canada shows
that more than 80% of the new
jobs created between now and the
turn of the century will require
professional, technical or manag-
erial skills.

With 30% of students dropping
out of high school and worker il-
literacy a greater problem than
previously suspected, many
business people are taking matters
into their own hands and training
or retraining existing
employees.

Traditionally, small firms have
taken an informal approach to the
human resources function.

However, if they want to
Strengthen their competitive posi-
tien and build a highly trained -
‘workforce, they must implement

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the correct tools.

As a smali business owner, you
cannot improve the quality of
your workforce unless you give
employees:
® a job description — to explain
the goals of their job and show
how these goals relate to the
overall business goals;

@ regular performance evalua-
tions — to tell them how satisfied
you are with their performance;
and .

® ongoing training — to change
or improve their performance and
achieve the objectives established
for their jobs.

Developing and implementing a
successful employee training pro-
gram requires you to ask yourself
the following three questions:

@ ‘What are the needs of my
clients?”
@ “Do the skills of my staf t

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allow me to meet client needs?’’
and

@ “Why are the skills of my staff
not allowing me to meet client
needs?”

Consider other factors like ob-

solete equipment, inadequate fa-
cilities, poor lines of communica-
tion and outdated distribution
networks before concluding that
your employees need training.
Courtesy of the Federal Business
Development Bank.

DEREK A. CAVE

Trial Lawyer

Get the settlement
: you deserve:

| #508, Kapilano 100 Buiiding

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985-0591

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984-9744