north shore news

> BUSINESS

{ Car market competitive

mae Better auto quality helps
fae level sales playing field

EXPANSION and renovation are signaling a
growing and more competitive vehicle sales
market on the North Shore.

Mountview Dodge ‘Chrysler Jeep and the North
Shore’s Mercedes Benz dealership have both completed
renovation projects recently.

Meanwhile, say some car dealerships, competition for
car sales on the North Shore is increasing.

Regency Nissan car sales and leasing consultant Adrian
Kuei said the North Shore scene is definitely more com-
petitive than it was two years ago, when he started sclling
Cars.

- “There’s so many choices out there and the price range
is very close,” he said. :

Kuei said the most competitive segment of the car mar-
ket is the under $30,000 segment.

But he added the North Shore has an advantage over

, some other Lower Mainland areas when it comes to sell-
ing cars — the ability to give better service.

A glut of good cars and smarter consumers
mean selling cars on the North Shore Is more
competitive than ever.

(ee

Kuei said that many of the North Shore customers are
not from the North Shore at all, but from other areas such
as Vancouver, Burnaby and Richmond.

In those areas, he said, there are more customers than
on the North Shore, but not enough car salesmen to take
care of them.

So the customers gravitate to the North Shore.

Both Peter Ryce of Park Shore BMW and. Pacific
Honda general manager Jack Irwin agree the local car
market is becoming much more competitive. i

Ryce said the increased competition is a Canada-wide ..

phenomenon. .

Everyone has to work harder to get sales, and ‘cus:
tomers are much more demanding in terms of the prod-:.
uct and service they get, said the dealer of the German ;

vehicles. ; . oy
Irwin, who said 80% of Pacific Honda’s customers live
on the North Shore, said most manufacturers now make
a preity good car and buyers are becoming more sophisti-
cated. : . ,

“A lot of times you will find people spend two weeks 7
in the library researching cars,” he said)
“People look for good value, service and pricing.:‘You _

have to have the whole package for people to do bus’
with you.” . soe oo

Ryce said that while car sales are becoming mor: com-

petitive, sales have also increased since he joined the com-

pany in the late 1980s. He added his firm looks at increas-
"ing sales 5% to 10% yearly depending on the product. ;

Confirmation of registration

If your name is on the voters list, you should have received your Confirmation of Registration

Notice by now. If you received your notice, and the name and address on it are correct, keep
the notice for reference. It tells you the name of your riding,
when and where you can vote and how to reach your returning
officer. If the name or address on the notice is not yours, or if

rain omar

you didn't receive a notice, call Elections Canada immediately.

To exercise your right to vote, you must be a Canadian citizen
PT and at feast 18 years old on election day. Your name must be
on the list of electors to vote. So be sure to check if you’ve received your Confirmation of
Registration notice. It's a step in the right direction.

For more information, call Elections Canada at 1-800-INFO-VOTE (1-800-463-6868)

TTY/TOD: 1-800-361-8935
Internet: http://www.elections.ca

Elections
Canada

Elections
Canada

Elections Canada is the non-partisan agency responsible for the conduct of federal elections and referendums.
if you know someone who has difficulty reading, please explain the contents of this advertisement.

e